1. Information we collect
Information you provide may include your name, email address, phone number, application answers, racing goals, appointment details, communications, and coaching information such as fitness goals, nutrition preferences, progress, and training feedback. Please do not send information that is unnecessary for your request.
Our website and embedded services may collect technical and usage information, including IP address, browser and device information, pages visited, referral and campaign information, and cookie or advertising identifiers. Our website uses the Meta Pixel and website analytics. Application forms and booking services may use their own cookies and tracking technologies.
For SMS messaging, we maintain the mobile number you provide and, when you opt in, records of your consent, the disclosure presented, the date and source of consent, message activity, and opt-out requests. These records are separate from a general website visit or application submission.
2. How we use information
We use information to respond to inquiries, review coaching applications, arrange appointments, provide and support coaching, communicate about services you request, maintain business records, protect our systems, and improve our website and services.
We may also use eligible website and conversion data to measure advertising effectiveness and improve marketing. Marketing emails and SMS messages are subject to the choices you make and applicable requirements. Submitting an application or providing a phone number does not, by itself, give consent to promotional text messages.
3. Mobile information and SMS consent
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Mobile numbers collected for SMS, SMS opt-in data, and consent will not be sold, rented, or shared with third parties, affiliates, or lead generators for their marketing or promotional purposes.
We do not sell or share mobile numbers, SMS consent, or message data with third parties or affiliates for their marketing or promotional purposes. We may share this information only with service providers, such as carriers and messaging platforms, to operate our SMS program. Message frequency may vary. Message & data rates may apply. Reply STOP to opt out; HELP for help.
All other categories of information sharing described in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, except service providers that help us deliver and administer our own messaging program and only as necessary to perform that service. Consent is specific to MxFitCo and is not transferred to other businesses.
We use Salesmsg and its delivery providers to administer our SMS program. Necessary mobile information may be processed solely to send messages on our behalf, maintain consent and suppression records, and support the messaging program. These providers are not authorized by us to use that information for their own marketing.
You can opt out of the SMS program by replying STOP to a message. For help, reply HELP or email us at the contact address below. SMS consent is optional and is not a condition of purchasing coaching or other services. See our Terms of Service for the full messaging terms.
4. Service providers and other disclosures
We use service providers to support website hosting, analytics, application forms, appointment booking, communications, customer management, workflow automation, and coaching delivery. Examples include Manus hosting, Typeform, Calendly, Zapier, and Salesmsg. We share information necessary for the service being performed.
Meta and other advertising services may receive website interaction and conversion information through their integrations, subject to applicable permissions and choices. This does not authorize sharing SMS opt-in records, SMS consent, or mobile information collected for the SMS program for third-party marketing. The SMS-specific restrictions above take precedence over these general descriptions.
We may disclose information when legally required, to respond to lawful requests, to protect safety or legal rights, or to investigate misuse. Any lawful business transfer remains subject to applicable privacy requirements and the SMS consent restrictions described above; it does not create consent for another sender's marketing.
6. Security and retention
We use reasonable administrative and technical measures designed to protect personal information. No internet transmission or storage system is completely secure, and we cannot guarantee absolute security.
We retain information as reasonably necessary for the purposes described here, including providing services, documenting consent, honoring opt-outs, resolving disputes, and satisfying legal obligations. Retention depends on the type of information and applicable requirements. The website's separate stored Meta attribution copies and forwarding preference have a 90-day retention period; this does not describe the retention of third-party cookies or provider records.
7. External services and international processing
Applications, scheduling, and other features may be hosted by third-party services. Their own privacy notices also apply to the information they collect directly. Our policy describes MxFitCo's practices, not every independent practice of these providers.
Our service providers may process information in the United States and other countries. Applicable privacy requirements govern the processing and any required safeguards.
8. Children's privacy
The website is not directed to children under 13, and our SMS program is for adults age 18 or older. We do not knowingly collect personal information from children under 13 through this website. A parent or guardian should contact us about coaching for a minor and any required permissions. If you believe a child under 13 has provided information without appropriate permission, contact us so we can address it.
9. Updates and contact
We may update this policy to reflect changes to our services or requirements. The last-updated date appears above. We will provide any additional notice or obtain any additional consent required by law. A policy update does not expand your SMS consent automatically.
For privacy questions, requests, or SMS support, contact MxFitCo using the email below.